Orbit Baby Lifestyle Photography
Have Baby, Will Travel
"Better travel now, while you still can!"
Expectant parents hear that phrase all too often. One of Orbit Baby's foremost design goals was to provide parents the same sense of mobility and independence they felt before having a child, and our marketing sought to capture the promise of jet-setting travel.
Fun and Family
Orbit Baby's modular system and go-anywhere design made it friendly for active, growing families. We wanted our marketing to translate our technical innovations into familiar family experiences, and photography was the best way to do that.
Safety and Security
Orbit Baby's innovative designs were backed by uncompromising integrity and engineering. Orbit Baby used forged steel and machined aluminum where others used plastic, and pioneered the use of BFR-free (Brominated Flame Retardant) fabrics for carseats. We softened these often-technical messages with warm images.