DxO ONE Product Photography

The DxO ONE is a camera that has to be seen and touched to be believed. The tiny size belied its large 1"-class sensor and superb optics, and the iPhone app offered DSLR-level control in a fluid and intuitive interface.

My goal in the photography was to highlight the incredible design of the product (both in hardware and software), and to place this revolutionary new device into familiar contexts.

I shot the primary product photography and assembled a set of files with all of the assets from the mobile app so we could quickly generate an accurate software state for any context. It was important to create an accurate representation of the settings and displays for each example photograph featured, as DxO has a strong pedigree in image quality and our customers were extremely discerning.

These files were able to dropped into a wide variety of contexts, delivering again and again for rapid ad deployment and press requests. We were able to react to public response immediately after launch, and iterate for maximum impact.