Local Motion Onboarding Packet

transforming transportation

Local Motion (now Zipcar) worked to put shared cars right in front of any user at any time. Targeting inefficient institutional fleets, Local Motion hoped this underutilized resource would one day serve as a vast pool of publicly accessible vehicles.

Customer onboarding was critical to the success of every deployment. Each user and fleet manager's first impression of the technology defined the challenges they (and our support team) would face. In many cases, that experience would make or break a pilot or contract. I wrote and designed a high-level introduction that could get any community started, delivered in a premium booklet worth keeping around.

We wanted fleet managers to feel empowered and catered-to. I took some of the founders' vision and distilled it into an introduction that purposely read differently from the rest of the copy. I wanted to convey to fleet managers they weren't just buying another enterprise tool; they were buying a completely new perspective on transportation. What followed was a comprehensive overview of the platform's capabilities.

Drivers received a smaller trifold card with short, illustrated instructions for how to use the system. Their ID badge could be attached to the back flap.

I created all of the product photography featured. I took care to add as much depth and drama as I could to a device purposely designed to be inconspicuous, using tilt-shift perspective, natural textures and color toning.