Orbit Baby Brand Principles

The words, "Wow, Human, Green, Real," were internally the "four pillars of Orbit Baby." They embodied the motivations behind Orbit Baby's founding, and served initially to inspire our small team. Between 2007 and 2013, the words would open a quarterly presentation, serve as an introduction for a new or prospective employee, and seed material for mood-boards. 

As we kicked off our third-generation website redesign process with new corporate management, I wanted to start on the right foot. I gave it more outward-facing copy, a simple design, and some of my photos.