DxO Enthusiast Advertising

I worked at DxO Labs in San Francisco as an Art Director, responsible for generating ideas, creating content and directing agencies. Our newest product, the DxO ONE, was an iPhone-attached camera that offered an enormous performance increase over the built-in camera. We targeted enthusiasts and off-duty pros who are used to the control and optical performance of their DSLRs and other advanced cameras. 

DxO ONE Phone Comparisons

These were ad prototypes featuring comparisons of phone-camera photos versus DxO ONE photos (the ads were not deployed to avoid affecting our business relationship with Apple). I came up with the concepts, created the imagery and wrote the copy. The upper ad features an image manipulated to mimic realistic results (we would not have deployed with a stock image). Bottom ad is an actual iPhone and DxO ONE comparison I shot in the office. 

Dxo ONE - professional quality: miniaturized

I also created imagery for social media and community announcements featuring seasonal promotions. These images sought to drive home the miniature size of the DxO ONE camera while putting it in familiar contexts.

DxO Software Ads

In addition to the DxO ONE camera, DxO offers professional photographic software. Bestsellers OpticsPro and FilmPack offer photographers technical and thoroughly-researched software that correct for lens distortion and noise while offering highly-accurate simulations of many classic film stocks. I generated the photographic comparisons using the actual listed processes, and worked with the digital team to choose optimal copy and format for online ads. These ads ran on social media and our own DxOMark website (~800k monthly uniques).