Narvar E-Commerce Articles
Narvar breaks new ground by offering a comprehensive turnkey post-purchase customer-service product. Understandably, their position as the newest and only effective product on the market requires them to work against decades of retail habit: investing only in pre-purchase customer acquisition. Narvar's core marketing strategy revolves around seeding the right dialogue within marketing circles by "flooding the airwaves" with forward-looking messaging, creating a context where their product becomes the obvious choice. I research and compose articles explaining post-purchase strategy, bolstering Narvar's product and strategy.
DOOR TO DOOR IN THE DIGITAL AGE: DESIGNING PUSH COMMUNICATIONS
Published on Narvar's Blog as UX Designer
Remember the days when door-to-door salesmen reigned? Maybe your grandmother has a set of Encyclopedia Britannica, or maybe your parents have a set of classic Tupperware or Cutco knives. Successful salesmen were expert communicators, knowing their audience, their messaging, and their channel. Door-to-door communication is “push communication” at its purest—the insertion of information into a user’s personal space...
Five JObs that will Transform the Future of Retail
Published on Forbes, as VP of Marketing
It’s easy to bemoan the end of brick-and-mortar retail when faced with continued waves of job cuts at companies like Sears and the decline of household names such as Radio Shack and The Limited...
Three Important Holiday Strategies for Two Important Months
Published on Retail Information Systems News, as founder
While our clocks fall back, both retailers and customers will be stepping up for the holiday season. In every interaction, retailers and customers will share one common goal: make the most of a brief and busy two months..